Cookie Crumble Squad
Swipe three cookie heroes into battle slots, watch them auto-attack; tap to trigger cookie ultimates.
Pick 3 cookies, watch them auto-battle waves; tap a glowing cookie to unleash its special, swap team between waves.
Drag cookies into 3 squad slots; tap during battle for ultimates; one-thumb.
Crispy anthropomorphic cookie characters from the CookieRun IP family.
Source: CookieRun Crumble just hit #2 Action in US App Store on launch with heavy IP gacha monetization already validated.
Cookie auto-battler concept is familiar thanks to CookieRun's IP halo, but without the CookieRun trademark the idea is just generic cute-food heroes attacking — no original tension.
Idle auto-battle with tap-ultimates produces limited shareable moments versus skill-based hypercasual hits; the genre trends whale-driven rather than TikTok-clip driven.State of Mobile Gaming 2025 — casual surges are driven by UA/ads, idle/gacha trends to deeper-monetizing titles, not viral clips. ↗
Drag-into-3-slots, auto-attack loop, and tap-for-ult are all textbook one-thumb mechanics — a small team can prototype in weeks.
CookieRun: Crumble validates gacha + squad-battle IAP, but that uplift comes from an established IP and is midcore, not hypercasual ad-monetized; copying the loop without the IP usually tanks LTV.CookieRun: Crumble launches as idle RPG with Devsisters' IP and pre-reg funnel — IP-driven, not hook-driven. ↗
Saturated — Ennead's live tracker lists Anchor Panic, One-Punch Man Road to Hero 2.0, OverField, Reverse: 1999, Taimanin Squad, JJK Phantom Parade all running auto-battle squad idle gacha; CookieRun's own title owns the cookie niche.Ennead GACHAREVENUE dashboard enumerates live squad auto-battle gachas across multiple major IPs — the lane is crowded. ↗