Mob Rush
Swipe to fling your swarm left or right; the side with more soldiers pins the goblin horde and shoves them off the cliff edge.
Split your mob by swiping spawn lanes; whichever lane has the heavier count shoves enemies off-screen and you keep the survivors.
Swipe left/right to redirect the next wave into a lane; hold for a bigger wave.
Two-lane goblin horde on a shrinking island — numbers game with shove physics.
Trendy idle swarm itch title plus a shove-off-cliff twist borrowed from current push-em-off viral clips.
Lane-split mob mechanics are proven dopamine hooks (Mob Control's 302M downloads, 14.1-min avg session validate the itch), but the 'shove off cliff' twist is a thin visual flourish rather than a true mechanic novelty.Mob Control stats confirm lane-split mob genre is a mass-market hit ↗
Mob Control-style games depend on paid ad creative volume, not organic sharing; my live search for 'shove off cliff' viral trend returned no results, suggesting the 'push-off clips' angle is not currently trending on TikTok.Mob Control is described as a 'paid-first growth machine' — virality is bought, not earned ↗
Single-swipe lane assignment plus a hold-for-size gesture is one of the simplest hypercasual control schemes; trivially prototypeable with off-the-shelf Unity assets.Mob Control's Voodoo hypercasual DNA confirms the mechanic is buildable in weeks, not months ↗
Mob Control hybrid model proves the genre monetizes: $77.5M lifetime revenue, ARPDAU $0.02, RPD $0.26, plus battle pass / Skippits / rewarded video all proven; clear ad+ IAP template is copyable.Mob Control monetization breakdown — ads + IAP hybrid, Season Pass 20% of IAP, Skippits driving repeat buys ↗Top 100 hypercasual hit $345M IAP in H1 2025, double 2024 ↗
Highly saturated — Mob Control plus dozens of lane-split mob clones (Count Masters, Gather Army, Stick War: Legacy, Rush Army, etc.) already own the niche; the cliff-shove twist is too small a differentiator to escape the clone pile.Mob Control alone has 302M downloads and 5+ year head start in the lane-split mob subgenre ↗